BE COOL OR BE NOTHING: MEN’S SPRING 2022 COLLECTIONS DITCHED HERITAGE FOR HYPE
thestyletitle.substack.com
In their 8-minute fashion film, Jil Sander creative director duo Lucie and Luke Meier captured models wandering in and out of a hotel room looking seriously hazed. The film’s rock music then mixed with an eerie sounding voice-over sharing some philosophical questions: “Here I was again, back where I started — how long had it been this time?” Another voice asked. “Days, weeks, months, years? Hard to say, time is different on the inside. It gets light, it gets dark, how many times?”
BE COOL OR BE NOTHING: MEN’S SPRING 2022 COLLECTIONS DITCHED HERITAGE FOR HYPE
BE COOL OR BE NOTHING: MEN’S SPRING 2022…
BE COOL OR BE NOTHING: MEN’S SPRING 2022 COLLECTIONS DITCHED HERITAGE FOR HYPE
In their 8-minute fashion film, Jil Sander creative director duo Lucie and Luke Meier captured models wandering in and out of a hotel room looking seriously hazed. The film’s rock music then mixed with an eerie sounding voice-over sharing some philosophical questions: “Here I was again, back where I started — how long had it been this time?” Another voice asked. “Days, weeks, months, years? Hard to say, time is different on the inside. It gets light, it gets dark, how many times?”