Can Death Sell Clothes?
Toscani’s Legacy of provocation,Y Project by Yohan Serfaty and the Much Awaited MM6 Maison Margiela FW25 Shown at Pitti Uomo.
Toscani’s work had always been at the verse of what is ethical to see in a fashion campaign and what is not-be his portrait of David Kirby, surrounded by his family as he lay dying of AIDS or the campaign against anorexia with the image of a skinny Isabelle Caro posing on billboards.
But do death and sickness fit into a fashion image? Can you sell clothes using pain as a token for generating shocking, controversial, or emotionally charged messages to disrupt conventional thinking, capture attention, and stimulate engagement?
I leave it to you to answer in the comments section.
Regular fashion gems follow.
Oliviero Toscani’s most controversial campaigns.
The Y Project by Yohan Serfaty Menswear Autumn/Winter 2013 collection.
The impressive imagery of Propaganda Magazine.
PS2 ads from the early 2000s were on a whole new level.
The much-awaited MM6 Maison Margiela FW25 shown at Pitti Uomo.
Press and business paraphernalia for American fashion designer Peggy Hoyt(1893-1937).
So long.
What a brilliant headline. Thank you for the inspiration.
the title made me think of Carol Christian Poell SS 2004 collection. during the “show” 17 models demonstrated the collection by floating in a canal in Milan as if they were drowned. a striking image of death that meets fashion https://youtu.be/SJa80bzhENs?si=XWE66VgJUrlwRGKp